The Sun and sister newspaper The Record-Journal of Meriden, Conn., have hired a new senior vice president and chief revenue officer, company President Eliot White announced this week. Shawn E. Palmer comes to The Sun from the Danbury News Times, where as publisher he led dramatic digital sales growth. “He has extensive media sales leadership experience over his 23-year career,” White said. “This is a major positive step for the future of our company.”
Palmer will work at The Sun and the Record-Journal to “build and manage revenue and expense budgets, and to develop corporate strategies for the greatest positive impact on revenue growth,” White said.
The position was attractive for several reasons, Palmer said. He said he wanted to return to the operational part of advertising and revenue generation, and he cited the company’s willingness to adapt to rapid changes in the newspaper and digital publishing industry while remaining committed to the individual communities both news organizations serve.
“It’s easy for family-owned companies to sit back and say, ‘This is the way we’ve always done things,’ ” Palmer said. “It’s clear the White family and the Sun and Record-Journal are not planning to stand still. The company is changing and preparing well for the future. They are committed to moving the organization forward, and I’m committed to helping them.”
Palmer has a long history of working in the newspaper industry. He joined Hearst Connecticut Media Services first as a consultant and became the News-Times associate publisher in January 2010. He was named publisher in 2011.
As publisher, Palmer was responsible for community relations and local business operations for the News-Times and its sister paper, the Greater New Milford Spectrum. He was also actively involved in the greater Danbury community, taking positions as a board member for both the United Way of Western Connecticut and the Regional YMCA of Western Connecticut, and was a member of the Danbury Main Street Partnership, a group that was charged with spearheading downtown redevelopment efforts, according to the News-Times.
Before working for Hearst, Palmer worked in retail, classified and business development at the Hartford Courant, the Star-Ledger in Newark, N.J., and as the advertising director at The Day in New London.
He has a bachelor’s degree from Providence College and a master’s degree in business administration from Seton Hall University. He lives in Colchester with his wife, Janis, and their three children.