WHY DID YOU DECIDE TO OPEN YOUR OWN BUSINESS? Frizzante is the third of three local businesses established by me and my family-owned organization, Extra Virgin Oil Store LLC. My other two businesses are Extra Virgin Oil Store and Semolina Pasta Shop, both of which are located in Mystic. As an Italian kid, life centered on family and the holy trinity of food: great olive oil, handmade pasta, and outstanding wine. The launch of Frizzante completes that trinity and allows me to share my childhood memories and experiences with others in a modern way.
WHY DID YOU CHOOSE THIS AREA? As a child, I grew up in New Haven, and my mother would bring me to Mystic and Misquamicut constantly throughout the summer months. In fact, we used to rent a cottage at Misquamicut each year, and those memories remain with me to this day. I love this area, and I feel at home here. The community has continuously embraced me and my businesses with open arms since day one. It’s been amazing.
BUSINESS PHILOSOPHY When you walk into most restaurants, the wine list at each restaurant is basically the same. And, if it’s not the same, it never changes. Our concept is simple, find the rarest wines in the world that are reasonably priced and bring them to Frizzante for people to sample and experience. Our goal is to introduce wine to people in a new way, remove the stuffiness often associated with wine and expose it to people in a classy, yet relaxed way. And, just like Extra Virgin and Semolina, you’ll be able to try everything before you buy.
WHAT IS UNIQUE ABOUT YOUR BUSINESS Our wine list and menu changes every three weeks, which allows our regulars to experience the broadest possible selection of wine and food throughout the year on a seasonal basis. But, don’t worry, if you fall in love with something on our list, we’ll hold it for you for future visits. So, it’s really the best of two worlds — something new each week for the adventure seeker, and something delicious on reserve for our regulars who know what they like and want it when their cravings arise.
WHAT WOULD YOU LIKE POTENTIAL CUSTOMERS TO KNOW? Frizzante is a destination. It’s a place to come and relax by day, and equally channel your inner 1920s by night. At Frizzante, you’ll find exceptional and rare wines by the glass, champagne that will knock your heels off, and, of course, the very best in French, German, Spanish and Italian cheeses, charcuterie, chocolate and crostini. Think of us as a wine bar by day, and a speakeasy by night. So, hit that vintage clothing store and get your flapper dresses, ladies; and guys, it’s time to break out the fedoras and pinstripe suits!
— If you have recently opened a new business or have a grand opening scheduled, let us know at 860-495-8270 or email Business@thewesterlysun.com.