ADVERTISEMENT

ADVERTISEMENT

Community Calendar

Story and Craft
10 a.m. - 11:45 a.m. Charlestown

RI Blood Drive
4 p.m. - 7 p.m. Charlestown

Zumba Dance Fitness
5 p.m. - 6 p.m. Westerly

Spring Book Sale Preview Night
5 p.m. - 7:30 p.m. Westerly

Pilates and Strength
5:30 p.m. - 6:30 p.m. Charlestown

Chess Club
6 p.m. - 7:45 p.m. Westerly

Yoga
8:30 a.m. - 9:45 a.m. Charlestown

... View all of today's events


Stay Connected


ADVERTISEMENT


Frozen food group seeks turnaround


NEW YORK (AP) — The American Frozen Food Institute, an industry group, said it will spend as much as $90 million over the next three years in a national ad campaign to boost slipping sales. Between 2009 and last year, U.S. sales of frozen meals are down 3 percent at $8.92 billion, according to Euromonitor International. And this year, the market researcher is forecasting a decline of an additional 2 percent.

The industry group represents companies including Nestle, which makes Hot Pock­ets and Lean Cuisine, and ConAgra, which makes Healthy Choice and Marie Callender’s. The marketing effort has a slogan, “Frozen: How Fresh Stays Fresh,” that is intended to address negative misconceptions people have about frozen foods.

The push comes as frozen food sales have been hurt by a move toward food people feel are fresh or natural. Although frozen vegetables are often touted as being just as wholesome as their fresh counterparts, frozen meals and snacks are widely seen as being full of sodium and preservatives, or lacking in the taste department.

Kraig Naasz, president of the American Frozen Food Institute, said the campaign is a long-term strategy: “The primary purpose is to enter into a dialogue with consumers,” he said. One of its TV commercials states that “freezing is nature’s pause button.” It also asks viewers to take “fresh look at frozen.”

The campaign is also tapping dietitian and author Keri Glassman as a representative to talk about the benefits of frozen foods in public appearances.

In the meantime, frozen food makers have also been revamping their product lineups to better suit eating trends.

ConAgra, for instance, simplified the recipes for its Healthy Choice line to remove chemicals that people might find objectionable. Nestle’s Lean Cuisine also introduced an “Honestly Good” line that is touts its natural ingredients.



Back to Food
Top Stories of the Week

SMOOTH UNDER PRESSURE …
WESTERLY — Cooper Ferreira didn’t think twice when he saw a customer choking at Amigos Taqueria Y Tequila last week. Ferreira immediately jumped into action … more ...

State is exercising air rights by eminent domain …
WESTERLY — The owners of 12 houses in proximity to Westerly State Airport will have their landscapes altered this summer, whether they like it or … more ...

Police: Westerly man facing charges after breaking in to Grace …
WESTERLY — A 23-year-old local man is facing charges and two others are being sought in connection with a breaking and entering incident at Grace … more ...

Man charged with trespassing on Swift property …
WAKEFIELD — A Westerly man charged with trespassing on the Watch Hill property of Taylor Swift appeared Friday for his scheduled arraignment before Judge William … more ...

Comolli family sues Westerly over quarry assessment …
WESTERLY — The Comolli family is seeking an unspecified amount of monetary punitive damages from the town, in a recently filed lawsuit, claiming that the … more ...

Comments